SHS graduate launches new business; flaunts rings, anklets and more

Eugenia Enyonam Datsomor is my name and I am 18 years of age. I am an SHS graduate from Aburi Girls’ Senior High School.

I reside in Tema. I have interest in writing, debating, reading and acting

I have started a business which is focused on the sale of necklaces, rings, anklets, bracelets, footwear and many more.

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I deliver items mainly used for dressing in order to make customers look good and feel confident at very affordable wholesale prices.

Acquiring gifts for a loved one is also made very simple and products are well-packaged in boxes.

I was inspired by my family and classmates who felt I was very good at selecting the appropriate accessories and footwear for programmes.

My target market is mainly young working ladies; I also deal in some products for men as well.

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My business fits in the African market perfectly as Africans currently like to look good whenever they are going out.

I also promote African products by selling personally handmade accessories, slippers and bags made from beads.

I had my capital from savings I had made as well as a top-up from my parents; I continue to plough back the money earned from all sales 

I have a little challenge concerning how to reach out to more people and advertise. I hope in time, it’ll be resolved.

In the next five years, I foresee my business having a wide range of products and delivering to as many people as 50 people in a day all over the country and possibly outside the country.

If I could send a message to President Akufo-Addo, I would want him to create opportunities for the youth to go into entrepreneurship in order to reduce the unemployment rate in the country.

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