Editorial – Give your customers an experience

“Don’t give your customers a product; give them an experience” – Anonymous

Most entrepreneurs strive to make good products. They invest a considerable amount of money and time into branding and packaging the product, which is good.

It is however imperative that entrepreneurs invest more in the contents of the product itself in order to give customers an unforgettable experience.

 You know how customers feel about your product through the feedback you receive from them.

READ ALSO: Getting Started 101

For instance, if you are a fashion designer, how do your clients feel when they wear your clothes? If you are a caterer, what special ingredient do your dishes contain that would make your customers keep coming back?

According to Amit Kalantri in Wealth of Words, “making a product is just an activity; making a profit on a product is the achievement.” It is only when you give your product that special oomph that you will earn that extra profit.

In this edition we interview Ed Obi Wilson, a fashion designer. He tells us his experience and challenges; and how he chalked his successes.

We also have fun facts about various African countries and stories from various entrepreneurs.

Do send your comments to  mldpublications@gmail.com

Bon lecture!

READ ALSO: Trending: 10 businesses you can start in Ghana right now

GET IN TOUCH:

  • Email: info@bizzafrica.com
  • Phone: +233243083120 / +233209856865
  • Social Media:
  • Facebook (BizzAfrica)
  • Twitter (@bizzafrica)
  • LinkedIn (BizzAfrica)
  • Instagram (@bizzafrica)

2 thoughts on “Editorial – Give your customers an experience

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: