SHS graduate launches new business; flaunts rings, anklets and more

Eugenia Enyonam Datsomor is my name and I am 18 years of age. I am an SHS graduate from Aburi Girls’ Senior High School.

I reside in Tema. I have interest in writing, debating, reading and acting

I have started a business which is focused on the sale of necklaces, rings, anklets, bracelets, footwear and many more.

READ ALSO: Will the customer keep in mind?

I deliver items mainly used for dressing in order to make customers look good and feel confident at very affordable wholesale prices.

Acquiring gifts for a loved one is also made very simple and products are well-packaged in boxes.

I was inspired by my family and classmates who felt I was very good at selecting the appropriate accessories and footwear for programmes.

My target market is mainly young working ladies; I also deal in some products for men as well.

READ ALSO: A burning desire – the case of the African entrepreneur

My business fits in the African market perfectly as Africans currently like to look good whenever they are going out.

I also promote African products by selling personally handmade accessories, slippers and bags made from beads.

I had my capital from savings I had made as well as a top-up from my parents; I continue to plough back the money earned from all sales 

I have a little challenge concerning how to reach out to more people and advertise. I hope in time, it’ll be resolved.

In the next five years, I foresee my business having a wide range of products and delivering to as many people as 50 people in a day all over the country and possibly outside the country.

If I could send a message to President Akufo-Addo, I would want him to create opportunities for the youth to go into entrepreneurship in order to reduce the unemployment rate in the country.

READ ALSO: Meet Novat Karol. founder of Elimu Living Lab


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BilthMoment: Benefit Of A Healthy Sex Lifestyle, With Miss Borteley

Dora Naa Borteley Borkete-la is a Public Health Worker, CEO of Borteley Kente and Fugu Hub and the Founder and President of B-Inspired Foundation (NGO).
Sex is an act of getting intimate with the opposite sex. It could be out of curiosity, love, or any other purpose.
Reasons why we have sex include pleasure, stress relief, attraction to a person, to make babies or sometimes for social status.

Sex mostly ends with a good feeling leaves one relieved and happy in most cases.
How Often Can One Have Sex?
Study shows that having sex once or twice in a week is the best. But in the society we find ourselves in, people tend to have sex more than twice or once in a week; this is good unless done exceedingly.
The benefits of a healthy sex lifestyle

READ ALSO: Meet Sarah Sackey, founder of Sarah Sackey Clothing

Sex is extremely beneficial to our health. If one practices a good or bad sex life, it goes a long way to help or affect the parties involved in the act.
10 benefits of a healthy sex lifestyle: 
1. Keeps Your Immune System Humming
Bodies of people who have sex have a higher tendency of fighting against viruses, germs, bacteria and a lot of diseases.
A study even shows that people who have sex twice or thrice a week have a higher count of antibodies compared to those who have sex once a week.

Aside from this, you should still do all that keeps the immune system working like staying active, eating right and taking your vaccines.
2. Boosts One’s Libido
Good sex boosts one’s libido, lubricates the female sex organ and makes sex enjoyable between both parties.

In women healthy, sex increases virginal lubrication and aids blood flows and elasticity, which even makes you crave for more.
3. Improves Women’s Bladder Control
A strong pelvic floor is important for avoiding inconsistency. Good sex is like a workout or an exercise for your pelvic floor muscles.

When you have orgasms is causes contractions in those muscles and that strengths them.
4.Healthy sex lifestyle May Make Prostate Cancer Less Likely
Men who ejaculate (at least 21 times a month) are less likely to get prostate cancer.  
5. Lowers Your Blood Pressure.  
Most times we hear about high blood pressure then we tend to ask questions and even panic.

READ ALSO: BilthMoment: Designing your business model, with Peter Tonka

Research suggests that there is a big link between sex and low blood pressure. Sexual intercourse lowers systolic blood pressure which is very common these days.
6. Counts As Exercise
 Sex is a great form of exercise. Though it can’t replace the treadmill, it certainly works as a great form of exercise.

Sex burns about 5 calories per minute, 4 more calories than watching TV. It gives you a one-two punch; it bumps up your heart rate.
7. Reduces The Risk Of Heart Attack
Good sex life is good for your heart. It’s a great way to raise your heart rate. A healthy sex lifestyle keeps your estrogen and testosterone levels in balance.

When either of this is low, it leads to heart diseases and osteoporosis (disease of the bone).

The study also says men who have less sex are prone to getting heart diseases than men who do.
 8. Lessens Pain
Before you reach for an aspirin, reach for orgasm, as the saying goes. 
Orgasms can block pains.

It releases a hormone that helps raise your pain threshold. Stimulation without orgasm can also do the trick, study has found out that virginal stimulation can block chronic back and leg pain.

And many women have said that genital self-stimulation can reduce menstrual cramps or arthritic pain and in some cases even headaches.
9. Healthy sex lifestyle improves sleep and eases stress
You may nod off after sex which is a good reason. After orgasm, the hormone prolactin is released, which is responsible for the feeling of “relaxation and sleepiness”.

Also cuddling or being close to your partner can ease stress and anxiety.
10. Kissing And Hugging Can Release Your Body Natural feeling good hormone
Sexual arousal releases a chemical that revs up your brain’s pleasure.

In conclusion, it is very important to embrace good sex life by taking good care of yourself, using protection and practicing a healthy sex lifestyle to get all the benefits benefit.

READ ALSO: BilthMoment: Standing and ending the year right, with Akosua Yesuba


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BilthMoment: Starting And Ending the Year Right, With Akosua Yesuba

However you start your year, there are some expectations we’re all of looking up to, even though we may have written our plans down.

I have just one word; that if we follow the disintegration of this word carefully, we shall not only start and end well, but we shall lay down a good foundation for ourselves for future successes.  

The word is DISCIPLINE.

READ ALSO: Understanding the lean startup method with Tabah Baridule


The Merriam-Webster dictionary defines ‘Discipline’ as training that corrects, moulds or perfects the mental faculties or the moral character of people. It is also described as “orderly or prescribed conduct or pattern of behaviour”.  

Discipline has to do with putting one’s self under control through perfect mental behaviour and orderly conduct.

 Let break down the word and find out how the individual characters can lead us into starting and ending this year right.

READ ALSO: SHS graduate launches new business; flaunts rings, anklets and more


The livelihood of man is intertwined in a web of purpose-finding, following and fulfilment. This with the betterment of humanity at its core and not merely making the individual “satisfied”.

I was privilege to sit in a conference a week ago organized by the FOPIC FOUNDATION, where we delved deeply into the intricacies of the word PURPOSE. Most of us are merely living our lives based on PASSION and not PURPOSE.

The difference between the two is that PASSION is inward, personal and self-centred, but PURPOSE goes beyond you, creating an outward impact for the good of all.

If you’re just going to work to earn a salary, know that the “passion” to earn and take care of your needs is what is driving you, but if you’re going to work because you have a “cause”, (you want others to feel better), then you’re driven by PURPOSE.

The good news is that PURPOSE and PASSION have a place of convergence. They have a meeting point, and that meeting point becomes “a sweet spot”. If you want to start and finish well, you need to start right by DEFINING AND re-DEFINING your life’s PURPOSE.

READ ALSO: Ronald Biko Blay: Rising Ghanaian musician drops hit single; shares photos and videos

2. I – INVEST in Yourself

You need to be conscious of your self-development. Your yesterday must not be like today, and your tomorrow must certainly be better than your today.

After you find out what you’re meant to live for in life, improve upon yourself to be the best in that endeavour.

Read books to improve upon your mental faculties. Train your body, get healthy and be conscious of what you eat and wear.  Your body is you, don’t be careless with your body.

PEOPLE WILL ADDRESS YOU THE WAY YOU’RE DRESSED. Look good and smell good. It’s a part of physical investment.

Whatever the field you find yourself in, invest time in that to be better every day. For instance, I want to improve my music career, I try to learn songs, even the ones which do not have local lyrics. I started because I identified that to be one of my topmost purposes.

What is yours? Improve upon it by investing more time.

READ ALSO: BilthMoment: Life After High School; Career Choices With Hannah Zoroaster Edwin


What you must do today, please don’t say you’ll do it tomorrow. Procrastination is not only a thief of time but a murderer of destinies and successes.

Even when you think you’re not good enough, give it a try. When life presents you with a thousand reasons why you cannot, give that one reason why you can and pursue it. You don’t have to be perfect before you jump at an opportunity. Learn on the job, learn from others, and learn from experiences. Just don’t postpone what must be done today otherwise you’ll have a giant of problems in future.


This point sums up the entire definition of discipline. Everything in this world wants your attention, the good, the bad, and the worst.

A man who cannot control his emotions and desires is one who is bound to fail in this world.

Sexual desires, desire to make wealth, appetite for the most sumptuous meals, taste for the most expensive clothes, bags and shoes, craving to be on social media 24/7, etc; all of these must be controlled.

Don’t let your emotions interfere with your better sense of judgment this year, know when you have to learn, work and do equally important things. Life is not all about how you feel.

READ ALSO: BilthMoment: Business Model, With Peter Tonka


One way you can achieve the earlier point we discussed is when you plan and priorities. Know what comes first in your life and work towards it.

Prioritization helps you to become a master of all trades if the need be.  It helps you to win here, win there and make it here and there as well. Prepare a budget and know how you’re spending your money, time and energy.


“In the book the Richest Man in Babylon” by George Clason, it says that one way to earn and achieve financial success is to put something down for yourself  (SAVINGS) 1/10th of all you earn is yours to keep. One thing about savings is, everyone can save, especially if you’re working. You must be conscious of that this year.

What you save, you can invest in a lucrative business venture that will earn you more and more coins. Don’t be a spendthrift, learn to SAVE.


Life will not be as rosy as you always expect. Things happen, you can lose a dear one, you can lose an opportunity as I did some days ago, you can make mistakes, and you can fail. But live above those weaknesses. Don’t let them take the better part of you away.

One man was always short-tempered and he was proud about it, always getting angry and acting in accordance with his anger.

One day he killed his landlord for making advances and sleeping with his wife. He was put in prison for that, after 10years when he was to be released, he cried bitterly and told his lawyer “I don’t know how many men would have had access to sleep with my wife as I was safely locked in prison”.

Take this from me, nothing at all is worth pulling you down this year if you decide so. Not even your own weaknesses or failures so far as you can live above them.

READ ALSO: Writing a Business Plan, with Frank B. Yeboah


The God factor is one thing you can’t take out of the equation of life no matter what. My Father in the Lord, Evangelist James Larbi Lordson, will say, “the reason why God created the man alone and made the woman whiles the man was sleeping was so that they could each have a personal relationship with God.”

Pray, study your Bible, fast, pay your tithes and offerings and give etc.

Above all, don’t be “carnal about all these things, be very spiritual about them because the world we see is not as we see.


One of the greatest gifts God has given a man is his fellow man. You can do something, but you cannot do everything.

That is why God made other people with diverse skills to come to our ways so we can benefit from each other.

By the definition of “Network”, I don’t mean mere “socialization” Many of us know how to “socialize” (go out, meet new people, interact, exchange contracts, talk once and that’s all.)

Networking goes beyond that, it’s connecting and staying in touch with like-minded fellows, “superiors”, “mentors” etc. for periodic and timely advice, rendering of services etc.

READ ALSO: Finding a co-founder, with Joseph Yaw Mawunyo


The essence of examination, is not to scare us, or make use compare ourselves with others. It’s basically to see how much we have improved or matured.

Life is like an examination, every one of us has his or her Question paper. Don’t try to copy or compare yourself with anyone.

Make time for yourself, sit down and analyze how far you have come, check the friends around you if there are some you need to take out of your life, check your health, your spiritual life etc.

It’s a time of review; you can do this with a “mentor”, “yourself, or a trusted friend.

READ ALSO: Smart strategies to adopt when choosing a business name and logo


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BilthMoment: Understanding the lean startup method with Tabah Baridule

Coming from an underrepresented community, Tabah Baridule was compelled to represent student communities and societies in a bid to educate and inform them of the benefits of technology.

He is the Strategic Project Manager at MEGHEE and is passionate about promoting diversity at the work place as well as developing technical content.

He began his submission by asking the house what a startup is.

READ ALSO: BilthMoment: How to set goals you can achieve by Emmaline Datey

A number of answers were provided, notable among them coming from Sherita Ama Pokua, who said “a startup is a project or company founded an entrepreneur(s) to bring a product to the market.”

“A startup is a process of turning an idea into usable actions that fit the need of the people it is targeted at” Tabah added. 

According to Eric Ries, the success of our startups depends on our ability to learn, re-learn, and teach ourselves how to serve our users effectively.

What is ‘lean’ and what is a ‘method’?

Lean startup method is a methodology. Which means it is a step by step approach to manage the growth of your business or startup. 

Lean startup is a methodology for developing businesses and products that aims to shorten product development cycles and rapidly discover if a proposed business model is viable.

This is achieved by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning.

“I am going to talk about few keywords here and now our startup, ‘Timiun’, adopted this” he continued. 

Business Hypothesis Driven Experimentation:

During our Senior High School days, we often conducted science experiments as groups and individuals.

As a team, my team launched timiun.com as an e-commerce platform without an app, a few years ago.

We first develop our business model and then carried out our hypothesis by testing our business model on campus with students. 

We drove the experiment of our business model by calling on students to use the platform.

We created a means of getting feedback from them; via mail, a WhatsApp group and a Facebook page. 

As a result of this, we there was an increased demand for an app.

READ ALSO: How to get the perfect co-founder for your business

At this point, we are still at the minimum viable product (MVP) level. It is the stage in the life of your product where it is still at its beta mode.

The lean startup method is focused on your business model and you can observe your market and pivot accordingly when necessary.

Once I read a quote that said “the world changes in style but not in principle”

We didn’t change our vision but we change our style of business. 

Why do we need a lean startup method?

We need it to ensure that our product or company hit its minimum viable state. 

It also helps us get our product or company out to customers or clients faster and achieve the beta mode for our business.

Lean Startup method give us the privilege to always iterate the process which is…ideaà buildàcodeàmeasureàdataàlearn.

But this time, you would have changed an idea into analysis because you have built on the idea and it is now a product or a company.

People have used and given you feedback so you analyse the feedback and build on it again in order to push it out and still learn. 

Once our product has hits like 10k active users and goodwill has become our experience, then you could brag of Product-Market Fit (PMF).

READ ALSO: Getting the best out of your market research

There is a bridge between PMF and MVP. Talking to users includes the part where you interact with people about your product, app or website, your company vision and mission; you then observe the reactions and listen to their feedback.

Take note because you may want to effect some change along the line. 

In the Bible, there is this phrase in Proverbs that said “wisdom is found on the street.

Your company or startup or product could be facing a challenge but once you talk to users, you immediately receive clues on how to solve that problem, because someone said something. In essence, a problem shared is a problem solved. 

Your plan is to solve a problem so when you create room for user feedback and ask for users suggestions on how you can serve them better, you are doing more by making feel part of your development phase, and in the process, serving them better.

READ ALSO: Designing a perfect business model; steps to follow

At that stage, you are checking for priorities and asking yourself questions such as “is this what we need now?

Should we add that button or not?

Is it right for email marketing?

How about customer calls; when can we do that?

All these questions give clarity.

Deploy to the market, talk to people about it, be honest and expect negative feedback as well as positive feedback.

Work on it again and continue to deploy. For you to successfully use the lean startup method, you have to be resilient.

READ ALSO: Smart strategies to adopt when choosing a business name and logo


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BilthMoment: How to set goals you can achieve with Emmaline Datey

Everyone has a desire to achieve something greater; a career, a business, a family, etc but nobody achieves anything without being intentional.

The thing about goal setting is not so much in achieving them but what you become by achieving them.

That’s why I don’t under emphasize on the importance of personal growth. When you are focused on growth, you will be motivated to achieve your goals

READ ALSO: Smart strategies to adopt when choosing a business name and logo

In John C. Maxwell’s write up on 7 steps to success, he outlined the following:

1. Make a commitment to grow daily

2. Value the process, not the events

3. Don’t wait for inspiration

4. Be willing to sacrifice pleasure for opportunity

5. Dream big

6. Plan your priorities

7. Give up to go up

Now in order to be successful, you need to form daily habits that will ensure success. Reflect on your daily habits; would you find yourself on the path to your goals?

What is success?

According to John C. Maxwell, success is knowing your purpose in life, growing to reach your maximum potential, and sowing seeds that benefit others.

Hence success is not just being popular or having a big name or lots of luxury.

Now how do you ensure you form good daily habits? By developing yourself; personal growth enables you to develop the discipline to achieve your goals.

John Maxwell shared 15 laws of growth, but we will focus on two of them:

  1. The Law of Pain
  2. The Law of the Rubber Band

The Law of Pain:

This law states that good management of bad experiences lead to growth. This means that we will all experience growing pains which are life lessons requiring some form of pain management; how we deal with these painful moments affect our growth.

The Law of the Rubber Band:

This states that growing to your full potential requires stretching out of your comfort zone. Hence in order for you to grow to your full potential, you have to stretch beyond your current comfort zone. Stretching grows your athletic muscles and personal growth muscles.

READ ALSO: Designing a perfect business model; steps to follow

We all know that pain is something we avoid naturally. Everyone has bad experiences too and there are 3 ways people respond to them:

  1. Some of us avoid them
  2. Some of us deal with them
  3. Others embrace them; these are leaders

However, pain is unavoidable.

How do we turn our pain into gain?

1. Take a positive life stance-look for positive lessons in every experience; embrace and develop your creativity.

2. Embrace the value of bad experiences; winners are learners

3. Make good changes. What happens to us is rarely the end of the road. Many of us focus on our feelings about what has happened to us. Change your focus to your thoughts and actions that will lead you in a better direction.

How to move forward in growing through pain:

  1. Get input from others
  2. Understand your emotions
  3. Identify specific changes you want to have.
  4. Take action.

If I were to ask, do you want to grow? How would you respond? I believe it would resounding yes; I want to grow. 

But the truth is that for most of us, we avoid any form of pressure because we don’t want to feel uncomfortable.

This is because we have been taught that comfort is a place to be desired and strived for.

But if I may burst your bubble let me tell you that all living things grow and growth requires stretching.

Look for positive ways to turn your pain into strength. Seek help or counsel from a coach. Understand that your emotions are normal but you can control them. Access your strengths and weaknesses and take action to make sure you grow.

READ ALSO: Getting the best out of your market research

Key points about stretching:

  • Stretching sets you apart from others
  • Stretching can become a lifestyle
  • Stretching gives you a shot at significance. People who are committed to making a difference stand out in life.

John Maxwell says that true life begins at the end of our comfort zone and we arrive there by stretching.

Look for positive ways to turn your pain into strength. Seek help or counsel for a coach. Understand that your emotions are normal but you can control them. Access your strengths and weaknesses and take action to make sure you grow.

Pain and stretching are key ingredients for personal growth. Don’t be discouraged by your current situation. They can turn your life around and make you mature. People who grow don’t misuse wealth and are sensitive to others.

Responsible people know how to handle fame but are not focused on it. 

Once you focus on growth, you will be motivated to achieve your goals.

Setting personal goals:

A goal is a desired result a person or a system envisions, plans and commits to achieve. It is also a personal or organizational desired end-point in some sort of assumed development.

Many people endeavor to reach goals within a finite time by setting deadlines.

In other words, any planning you do for the future regardless of what it is, is a goal.

READ ALSO: How to get the perfect co-founder for your business

Importance of goal setting:

1. Goals push you forward

2. Goals hold you accountable

3. Goals help you define success

4. Goals serve as a measuring stick for success

5. Goals help boost morale

6. Goals set priorities

7. Goals communicate progress 

8. Goals help you track progress 

9. Goals inform you of how much progress you are making.

By understanding your purpose and your why, you gain a sense of direction, vision, meaning, clarity, feeling of accomplishment and true fulfillment when the goal is completed.

Below are examples of typical career goals:

1. Increase professional knowledge and training: Whether taking a college class, a workshop offered by an employer, getting a certification, or something along those lines, this is a common goal. It can be useful both if you are looking for work, or are already employed.

2. Increase earnings: Being underpaid often detracts from motivation and performance. Making changes to earn more increases enthusiasm for most jobs, and motivates a job search.

3. Improve low-functioning work processes or relationships: This goal area can make the daily work experience more positive and rewarding.

4. Have new experiences: Whether volunteering in your community or at work, joining a professional association to meet new people in your field, or introducing yourself to people you never talk with, new experiences fuel interest in your career.

5. Attain a leadership role: Many people feel their ultimate goal is to lead in their career or organization. Establishing the steps to achieve a leadership role makes it possible.

Your goals must ultimately lead to your vision or purpose.

So before you can effectively set goals, you must define your purpose.

If you want to be a successful entrepreneur, set goals that will help you achieve that.

Practical tools for goal setting:

Goal setting requires objective methods. We are more familiar with SMART Goals. But they can be SMARTER

S – Specific

M – Meaningful

A – Achievable

R – Relevant

T – Time bound

E – Evaluatable 

R – Readjustable

Practical tools to help achieve goals include:

Vision board

Action board

Motivation board

What is a vision board?

A vision board is a tool used to help clarify, concentrate and maintain focus on a specific life goal.

Literally, a vision board is any sort of board on which you display images that represent whatever you want to be, do or have in your life.

A vision board is also known as dream board. It is one of the most valuable visualization tools. They look like inspirational collages which serve as your image of the future – a tangible example, idea or representation of where you are going. It should represent your dreams, your goals, and your ideal life.

By representing your goals with pictures and images you will actually strengthen and stimulate your emotions because your mind responds strongly to visual  stimulation and your emotions are the vibrational energy that activates the Law of Attraction. The saying “A picture is worth a thousand words,” certainly holds true here.

What Is an action board?

An action board could be considered as an extension of a vision board. Aside from that, you might also decide to have only an action board.

The action board consists of the specific actions that you need to take in order to achieve a specific desire or goal.

The action board consists of the specific actions that you need to take in order to achieve a specific desire or goal.

A Vision board is usually done once a year. With an action board, you can break your vision board into monthly or weekly boards that consist of the actions you need to take to achieve your final goals.

An action board will help you determine the small actions you need to take in order to achieve the big goal. 

What is a motivation board?

A motivation board is a decorative board that tracks your progress. This manifestation tool is used to motivate you towards achieving a specific goal.

Both action and motivation board are best when used along with a vision board. The vision board is the ultimate manifestation tool that features your biggest priorities all in one place.

The most important thing about achieving your goals is to believe that you can. When you are driven by purpose, and focused on growth, achieving your goals won’t be a mere wish.

In conclusion, it is so easy to be overwhelmed by your current situation but they don’t define or limit you.

God said to Abraham: “I am giving all this land, as far as you can see, to you and your descendants as a permanent possession.”

How do you want your future to be? Are your thoughts positive enough to lift you from your current situation to your desired future? Have you written down your SMARTER Goals? How do you intend to achieve them after writing them down? 

Your life will change if you decide that it should. God has made it possible for you to succeed. Stop pitying yourself.

Get a coach to hold you accountable. Reward your success to motivate you to go further. Get to work. Plan and Act.

Join us for subsequent sessions, send a message to wa.me/233595863409. Follow us on our social media platforms; Bilth Studio for updates. 


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BilthMoment: Choosing A Business Name And Logo, With Edwin Dela

Bilth Moments resumes after a short break to address the challenges startups face when deciding on their brand identity; choosing a business name and a logo.

We had the honor to host Mr Edwin Dela, the founder and CEO of BrandNerds Ltd, a creative agency based in Accra, Ghana.

Mr Dela is also a creative designer, photographer, digital marketer, brand strategist and a youth empowerment advocate.

READ ALSO: SHS graduate launches new business; flaunts rings anklets and more

He started by saying that choosing a business name isn’t about what you think or what you want; it is about who you are going to serve and how you want them to accept you.

And we have different formats for picking up names; you can decide on combining two names, coming up abstract names, picking a familiar name that resonates or wordplay names. 

READ ALSO: Africa: Yesterday, today and tomorrow

In choosing a business name:

1. Be descriptive but not too general or vague.

2. Creatively use related words.

3. Keep it simple

4. Don’t copy your competitors

5. Choose a scalable name.

6. Avoid hard-to-spell names

7. Conduct a thorough Internet search.

8. Use a name that conveys some meaning.

9. Get feedback on the name

10. Make sure the name sounds good when said aloud.

These basic steps should guide you when coming up with your business name.

Choosing a logo:

“A brand logo can be described as the identity of a company, and quite often, it is the first thing that a potential customer will notice about your business and its overall operations” he says.

And in that light you have to keep your business logo as simple as possible, and keep your colors as attractive and not conflictive.

Importance of a brand logo:

1. Grabs attention

2. Makes a strong first impression (color, design, simplicity and communication).

3. It is the foundation of your brand identity

4. Keeps it visual and memorable

5. Separates you from competition

6. Fosters brand loyalty

7. Evokes emotional responses

These pointers should guide you the next time you are designing a logo for your brand.

A good logo is memorable and makes a great first impression in the minds of the customers. It should be effective at any size whether it is on a billboard or on a simple pen.

A good logo makes an impact both in color as well as in black and white monochromatic shades.

With the brand logos, details are absolutely important. Particular attention must be paid to every element of the logo such as its colors, shapes, and fonts.

All of these elements help to convey a message about your brand to the target audience.

A gym may choose to use thick and bold fonts, while a wedding planner may use fanciful, cursive fonts for its logo.

The visuals and imagery should be appropriate in nature for your company to avoid any sort of discrepancies or confusion.

All colors, shapes, images, and fonts used must be consistent with the idea that is to be communicated to the customers.

It is very important that your logo delivers the correct message about your company including its core values and objectives.

READ ALSO: Office automation in the 21st Century


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Ronald Biko Blay: Rising Ghanaian musician drops hit single; shares photos and videos

Born on the 11th May 1995 at Esiama in the Ellembelle District of the Nzema Municipality, his full name is Ronald Biko Blay, a musician and entrepreneur.

He simply goes by Ronald Blay as a stage name in the showbiz.

Other names he responds to are Mr. Blay and Still Kicking.

READ ALSO: Jimbolee drops hit song ‘Change’; fan describes him as amazing

Blay is the only male child and the last of 3 children born by his parents.

He was raised in Takoradi, where he completed his upper primary and Junior High  Education at Nazareth School in Apowa.

He studied Mechanical Engineering at Kikam Technical Institute but has an immense interest in music and reading.

Blay is constantly inspired by people who have brought positive changes into their lives as well those who focus on their God-given talent; he feels he can do the same to be an inspiration to others as well.

The funding for his music business has been quite unstable due to the fact that there is no major label or management team supporting him.

Currently, contributions from the team members and some loyal fans help to support his career.

He admits he mostly faces financial challenges and this complicates plans to get his songs played on radio and being recognized by the masses.

Blay is hopeful that in the next 5 years his music will be played and enjoyed all over the globe.

If given an opportunity to send a message to President Akufo-Addo, Blay intends to request for support for the creative art industry in Ghana.


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BilthMoment: Life After High School; Career Choices With Hannah Zoroaster Edwin

High school is the fun stage of our youthful life’s but real life sets in soon after.

What do I do now that am out of high school?

Where do I see myself in the next 1,2,3…years?; sometimes these questions become difficult to answer.

READ ALSO: Generating amazing business ideas; steps to take

When choosing a career, there are several steps one can take in realising the desired dream.

These steps or procedures differs from one person to the other and affect the end results.

Notwithstanding, there are a few strategies that help shape the ideas and thoughts in the minds of Senior High School (SHS) leavers.

There a number of creative steps one could take in order to shape the career path and attain satisfaction in life.

READ ALSO: How to find a suitable co-founder for your business

These, steps can be known as your unique ‘WIFI’.

W.I.F.I as an acronym which stands for:

W – Watch Your Interests

I – Investigate Your Options

F – Follow Your Dreams

I-I’m Interested in………. & I’ll see where it leads me

W – Watch Your Interest:

In watching your interests, you will need to make a list of things you easily do in your spare time, as well as the things you think about when your mind wanders around. 

For instance, if in your leisure time, you are someone who does not find it stressful to draw or write, then you should be looking into fields of work or career paths that make use of creative abilities.

This, in effect, will make you find satisfaction in that which you want to pursue.

I – Investigate Your Options:

There are numerous options you can choose from when you career selection path comes into play.

Therefore, as an individual, write down 5 things you would want to do after school.

Also, research and write down on 5 things you previously never considered.

This process can help you streamline your options to focus on a selected few and then helps you make final decisions on them.

F – Follow your Dreams

This part of the process is that point where everyone gets to or will come across one way or the other as you journey through life. 

Your dreams speak volumes about you as a person and this, in effect, allows you to make decisions that best suit the actualization of your career you choose to follow.

No matter how huge your dreams may seem, don’t be discouraged.

With determination and consistent work on your dreams, desired results will manifest for all to see.

I – I’m Interested in…… and  I’ll see where it leads me

In choosing career paths, venturing into new territories is one risk most people struggle with; they tend to worry more about the uncertainties of life.

This feeling is true and also cautions us in making right decisions for our future.

Focusing on your fears has a greater probability of causing you from turn your attention from areas that will, in the end, open you up to many possibilities.

The strengths and weakness of someone looking at a new career path would have to be carefully considered so that the energy of the person can be channeled appropriately.

Your dreams and aspirations cannot be sidelined as they help determine the rate of speed you will run in life and with your career.

READ ALSO: Profit or wages? choices for the young entrepreneur


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Money Transfer Abroad: 12 questions you ever wanted to have answered

By: Jens Ischebeck

Money transfer abroad is so easy today. And so difficult.

According to the World Bank, $445 billion worth of remittances is available for transfer; this amount is higher than we can imagine.

In order to make the life easier for you, this in-depth article look at 13 frequently asked questions about money transfer aborad.

Let’s dive in!

Background of international money transfer:

People living in the USA / Canada and Europe / UK whose origin is Africa will want to transfer money abroad to their people back at home.

Supporting your family is the most important thing, and hence, you need to have the best money transfer service that can guarantee safety for a smooth transaction.
You will likely want to send money to your family regularly irrespective of which part of Africa your family is.

Therefore, knowing the best way to transfer money overseas will help you eliminate the uncertainties that arise anytime a person may want to transfer money abroad.
In the past, transferring money abroad was hectic due to the lack of a well-laid procedure for sending money.

It was faced with a lot of challenges due to congestion and hence delayed in transfers.

You could take a long period to get your transaction processed by the union or the banks you chose.

Technology has taken root in almost every sector in the world today, and money transfer is not left behind.

It has led to the rising of different international money transfer companies that give flexibility like no other.

You can choose the company you want to deal with according to your needs.

With the rise of the internet, fast International money transfer has been possible.

You will not be worried any longer about the long queues in the bank, and also your family will not have to wait for days to receive the sent money. The use of the internet allows for the best way to transfer money overseas.

Emergencies are daily occurrences and can make you sick and worried whenever they happen.

You can be devastated by such happenings, mainly when they occur to your family during the period you are not around.

The ability to transfer money abroad fast allows you to support them during such times.
The internet has also given rise to instant international money transfer methods that provide you with an opportunity to send money to your family instantly.

Instant international money transfer comes in handy when you want to seek pressing issues and emergencies back at home in your absence.

Too cut it short, let’s answer 13 questions and find the best money transfer app for you!

#1:The Best Way For A Money Transfer Abroad

You cannot point the best money transfer service in the world full of multiple international money transfer companies.

It is because the firm that one prefers best for them may not seem so for the other. It depends on what needs you have at that particular time and your degree of flexibility.
If your family has instant money needs, the best way to transfer money abroad for you at that particular time is by use of methods that will deliver the amount instantly.

Therefore, the situation you are in dictates the best way to transfer money oversea according to how well it works for that situation.

Your bank and Western Union are some of those methods used to transfer money abroad by individuals who are not working on a fixed time.

They take quite a long time and also have high transfer rates. However, they provide an opportunity for a person to send any amount of money.

PayPal and TransferWise are the fast, International money transfer applications that are in use today.

They are essential in helping you meet the emergency needs of your family.

They allow you to carry out instant international money transfer with your phone and in your home.

Therefore, before you determine the best way to transfer money abroad, you need first to resolve the situation you are facing.

Then from there, you can effectively choose the best method to transfer money oversea that will help you meet the demands of the condition your family is facing.

#2: Determining A Safe International Money Transfer Method

With the multiple ways of transferring money abroad, it is difficult to determine the safest way to transfer money abroad fully.

The variety of these methods are available with different terms and conditions, delivery time, and also different charge rates. Some are reliable, while others are not.

Different possibilities for a money transfer abroad are:

  • Bank transfer (wire transfer)
  • Peer-to-peer (P2P) transfer
  • Online money transfer

To help determine the best fit, ensure you check the reputation of each one of them before you can settle for any.

Ensure proper certification with the necessary authorities. They also must provide transparency and credibility.

Their exchange rates and delivery time must be well displayed and guaranteed.

However, money experts advise using your bank to make such transactions as they are the safest compared to the rest.

The only problem with them is high rates and also delayed delivery time. Although the security of your money is guaranteed, and you can be able to transfer large amounts of money.

The bottom line is, whichever method you choose to transfer money abroad, make sure you calculate the risks well.

Be wary of cheap deals and international money transfer companies that promise cool deals.

The cheapest way to transfer money overseas may become the drain for all your hard-earned money.
Make sure you carry out proper research before you choose the method to transfer money abroad.

By doing so, you will avoid falling into the temptation of chasing the cheap deals, which may jeopardize the security of your money.

Have time to weigh what a good deal is before considering it best for your money transfer needs.

Doing this will ensure you are adequately protected while sending money abroad to your family.

Let me present you again the three major possibilities for a money transfer abroad in this infographic:

#3: Tracking An International Money Transfer Abroad

You need to know that there is no automatic method to track your money.

There are only two ways to know; the first one is, you can contact the recipient directly and inquire if the money reached their account.
The other way of tracking your transaction is through the bank you used to make the transfer.

It demands the Federal Reference number, which is a 26 to 18 digits number.

The bank uses it to track the transaction and determine whether the money sent was deposited in the account of your recipient.

Money transfer providers such as WorldRemit offer a money tracking system by sending emails or text messages to the sender. This way, the sender always knows how the order proceeds.

#4: Requirements For An International Transfer

If you want to send money from a bank account to a bank account, there are several things that the sender requires to provide for a successful international money transfer.

They include:

  • The address and the full name of the person intended to receive the money
  • The recipient’s bank full name and its address
  • Account number and account type of the recipient
  • Routine number of the person to receive the money
  • If applicable, the sender is required to give the BIC or SWIFT code of the recipient’s bank
  • IBAN of the recipient’s bank
  • The amount to be transferred
  • The reason why the transfer is necessary

Sending money to the mobile money account of the recipient is much easier. You just need to detail:

  • First name and surname of the recipient
  • His address (can also be just the city)
  • His mobile phone number
  • The amount to be transferred
  • The reason why the transfer is necessary

That’s it.

#5: How Can International Money Apps Be Evaluated?

With the recent advancement in technology, it is now possible for people to transfer money abroad and receive cash in Africa.

Money can directly be sent instantly with minimal human contact.

It only requires a smartphone with reliable internet access to access fast international money transfer applications.
Several international money transfer companies have come up with online applications that allow one to send money directly from one bank account to another in a different location at any given time.

Before selecting a specific app to use to transfer money abroad, one should consider the following factors:

User friendliness for a money transfer abroad

A good app should be user friendly. It should have an easy to use homepage with all features you need. You should be able to access your account quickly and transfer money abroad easily. The interface should be clear and straightforward.

Security of a money transfer abroad

Security is the most vital aspect when transferring money. It would be best if there is an assurance that both your details and funds are secure.
The app should have a strongly protected server that is not easily accessible without authorization to protect it from hackers. Even when you lose your phone, your information should still be secured.

transfer money overseas with lowest transfer charges
Transfer charges

It is also essential to consider how much you will pay for sending a certain amount of money. The fees should be at least cheaper than what the banks are charging. You should also be aware that some apps with low rates may not be secure, and you may end up losing all your money.
Some even take advantage of the foreign exchange rates, and therefore you should double-check before doing any transaction with them.

Transfer money overseas: the availability of money transfer applications is viable
Availability of the Money Transfer Applications

Not all money transfer apps are available all over the world. Check whether the application you are using will allow you to transfer money to your target country.

money transfer abroad: availability of extra features is important
Availability of Extra Features

A good money app should have added extra features that allow one to make payments through bank transfers. It increases customer satisfaction since it reduces the number of transfers and will enable you to pay directly for goods and services.

money transfer abroad: reputation is essential

Always use apps with a good history. Go for apps that have been in the market long enough, and you will be sure that their reputation is good. Check their online reviews to be able to gauge them.

#6: Internationally Recognized Companies Used for Instant International Money Transfer

It is the United States-based application.

When using Zelle, the sender and the recipient should have bank accounts based in the United States. It means that money cannot be transferred internationally to other countries.

Sending money to African friends: not supported

Google Pay

Google Pay is one of the cheapest ways to transfer money internationally. It can only be put in use when paying for items online.

Not all countries have embraced Google Pay; therefore, when traveling overseas, contact your bank for further clarification.
Some countries in Africa have adopted Google Pay to make payments for mobile and computer programs: Algeria, Egypt, Kenya, South Africa,

Google Pay is usable for sending money to your family and friends just in USA and India.

Sending money to African friends: not supported


Paytm is an Indian based company. Paytm was only available to Indian residents who have attained the age of 18.

Foreign currency is not applicable to transact using Paytm. Currently, money can be transferred from Kenya to India using Paytm.

Sending money to African friends: not supported


WorldRemmit is a known fast international money transfer app. It allows users to transfer money abroad with great convenience. Money is transferrable from one bank account to another, or you can choose if the money is delivered physically to a specific location.
It also allows for money to be sent through a mobile phone. It is among the best money transfer services since it is secure as it provides a tracking service that will keep you updated on the progress.

Sending money to African friends: supported! WorldRemit is the best money transfer service to Africa.


It is the cheapest way to transfer money overseas. The international money transfer app uses peer to peer payments making the rates much less expensive.

It allows you to directly sell your currency to your target country, who will buy at competitive prices.
It also has a live currency tracker that enables you to see how your cash exchanges. It is among the best money transfer service because you can send multiple currencies depending on the deals offered.

Sending money to African friends: supported by CurrencyFair!


Payoneer is the best way to transfer money abroad if your country does not support other money transfer apps, e.g. for sending money out of African countries. It supports several countries and currencies.

Despite the size of the country you are in, you will transfer money abroad.
It is also the best way to receive money from abroad.

Money transfers using Payoneer are free, so if you are looking for how to transfer money overseas without fees, you should consider the app.

Sending money to African friends: supported by Payoneer!


It is known to be the cheapest way to transfer money overseas due to its low fees. It uses interbank rates to transfer money. Therefore, it makes the cost come down to a charge of only 1% of the transfer.
The only disadvantage is that it only operates within a few countries in Africa. Before making any transaction, you should consult to know whether your target country is among those that are legible.

Sending money to African friends: supported by TransferWise!


It is one of the most secure apps to transfer money overseas. The information you provide is safe hence protecting you from any malicious practices when you want to share money abroad.
They have also installed SSL certificates in their programs to increase the security of the app.

It is easy to use the app, making it the best and the cheapest way to receive money from abroad.

It also provides for ten different languages hence can be used in several countries.

Sending money to African friends: supported by Azimo!


PayPal is known worldwide, and it beats all the other peer to peer money transfer apps because of its convenience. It is accessible in many countries and offers different payment methods.
Funds are received instantly into the recipient’s PayPal account. You can transfer money abroad with PayPal since it only requires one to sign in to receive the payment.
Sending money to African friends: supported by Xoom!

Get your personal money transfer app recommendation

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#7: How Can I Send Money To Someone Instantly?

You can use the apps mentioned above to transfer money instantly to someone.

Not all the apps can be used for international money transfers: United States residents only use the Zelle app.

In the past, PayPal was known to be the most convenient and fastest way to transfer money abroad instantly.

Currently, especially in regards of recipients in African countries, WorldRemitAzimo and Xoom are the recommended money transfer apps for instant transfers.

In my country reports, I describe how it works for each country:

#8: How To Avoid A Wire Transfer Fee
use foreign currency for the cheapest way to send money
Use foreign currency

Before you transfer money abroad, you can change your currency to lower the charges. It may allow you to save due to different conversion rates. You can secure high bonds and only pay expenses for the conversion.

cheapest way to send money: register for repetitive wire transfers
Register for repetitive wire transfers

You can sign up for several wire transfers so that the bank can reduce your transfer fees. You will spend little money when transferring repeatedly. This process will also decrease the chances of error.

cheapest way to send money: use email transfers
Use email money transfers

Email money is one of the cheapest and convenient ways to transfer money. It is affordable and much faster compared to the use of banks. PayPal is the established provider for the services.

cheapest way to send money: send money to a student account
Send money to a student account

The majority of banks do not charge for money transferred to student accounts. You should always check for these waivers, especially for those who send or receive payments from students who are paying their education loans.

#9: Will My Bank Charge Me For Using Transferwise Or Currencyfair?

Yes. When using a P2P marketplace such as Transferwise or Currencyfair, the bank will charge you a small fee to add to your balance to convert between currencies in your account.

It will also charge you a small fee for transfer money from your account to a bank account.

#10: Is It Possible To Get Scammed On A Wire Transfer?

Wire transfer is fast, reliable, and safe for sending money overseas. Many people have used it successfully, making it more trusted.

However, it does not mean that you will not get conned. Con artists are everywhere, waiting for that bad press of a button to steal your hard-earned money.

It would be best if you exercised a lot of caution when trying to wire money to anyone because once you send, you can never reverse the transaction. That is how you easily part with your money.

Below are ways to help you avoid losing money through a wire transfer:

  • Use an excellently reputed money transfer service
  • Mostly, the service you use to transfer the money is not the cause for the con but, it is always advisable that you deal with a reputed international money transfer company.
  • If you want to send money to a stranger, avoid sending large amounts of money at a go
  • Do not send money to strangers
  • Pay late. Scammers give you money transfer deadlines in terms of date. If those dates exceed and they call you to remind you then, you might be dealing with a con.

In this context I recommend you as well my article about money laundering measures in Africa.

#11: How Much Can You Transfer Internationally?

There is no actual limit to the amount of money you can transfer.

When you want to move more than $10,000 abroad or receive the same amount from abroad, you will need to abide by the Laws to protect your money and the interests of the authority.

#12: Best Ways To Transfer A Large Amount Of Money
transfer money abroad: use correspondant banks

Use correspondent banks

It is easier to transfer money abroad using correspondent banks. Some banks are international and have locations in most countries worldwide, making the transfer of large amounts of money accessible and cheaper.

transfer money overseas

Wire transfers

It requires both the sender and receiver to provide proof before sending or receiving the money. These proofs undergo thorough scrutiny before approval. There are no fixed charges; hence can be high depending on the country.

transfer money overseas: use online money transfers

Use online transfers

Online transfers will help you maximize the amount of money you are transferring by checking different exchange rates. Online platforms will allow you to send money to several countries all over the world. Such media include Venstar-Exchange or OFX.

money transfer abroad: international currency check

International currency check

Few money transfer services only offer it. The processing time is slow and, therefore, not a good option for instant sending. It takes at least 20 days for the destination country to credit the amount deposited into the account.


Exposure to how to transfer money internationally is crucial for African origin people who live abroad and especially those that are breadwinners for their families.

Providing for the needs of their loved ones is the main reason why they are struggling to work in the first place.

Knowing that their money will be safe is just equal to knowing that their family members are fully taken care of.

One hence requires having enough knowledge on the best way to receive money from abroad that their recipients can use and the best way to transfer money abroad to their people at home.


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He is an amazing artiste – fan declares as Jimbolee goes global with hit song ‘Change’

The premier video for Jimbolee’s international single titled “Change” was released on January 9, 2019.

The debut song from his long-awaited EP was well-received by his fan base, which made several mainstream and internet radio playlists in the Caribbean, Europe, Asia, Africa and North America. 

This youthful energy boosted his street team’s moral and placed Jimbolee’s uncontested efforts to an unparalleled level as a millennial breed of artist that cannot be deterred.  

READ ALSO: Meet Ayeesha Tsotsoo Antiaye, founder of Forever Diva Beauty Spa

Change EP was later released and distributed by Hapilos 21 which is consists of the tracks; Make a Change, Change, Protect Your Life and Worship U Lord.  

We are receiving very positive feedback from our listenership and the dj fraternity.

The hit single “Change” was reportedly the number one audio and video on in Ghana for over 200 weeks.

IrieFM radio station granted Jimbolee a display of his talent on November 25, 2016, assisted in the development of his confidence relative to his music.

Simultaneously, Jimbolee released his much awaited single “Change,” on Big Star Entertainment.

READ ALSO: Funding your business; options available

Additionally, Jimbolee was interviewed on Hype TV on March 7 and Hitz fm Jenny Jenny on March 8th 2019…

“He is an amazing artiste with potent metaphors that creates a strong interpersonal which is evident during his performances,” a fan in Europe exclaimed.

Jimbolee orchestrated a show at his new headquarters in Ocho Rios Jamaica, known as “Country We Seh!” it rocked the local scene and showed signs of longevity.

There is an album called “Love Exposure” that will become available on Hapilos 21 and other affiliate retail distribution music site later on in the year which will set the tone for 2020.

Jimbolee has teamed up with artistes such as Jimmy Riley, Kreative Kendrene, Little Hero and many more.

READ ALSO: You know you are an entrepreneur when…


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